This cigar conversation was a change of pace for what we covered at the 2012 IPCPR Trade Show – and it provided one of the more fascinating discussions from the 2012 IPCPR. In this video, I sit down with Humberto Areas and Cleveland Cook from a company called CIHYA (an acronym for Can I Have Your Attention). For the past few years, Humberto and Cleveland have played a role in the banding, packaging, and marketing at Toraño Family Cigars.
Humberto and Cleveland give us a little background on how they got involved with working with Toraño Family Cigars. Not only have they been involved with the marketing of the Toraño cigar lines, but they played an integral part in Toraño’s rebranding as a company back in 2010. We get some background for what went into the company’s re-branding as well as the the branding around several lines by Toraño.
There is no doubt that there is great synergy with the folks at Toraño and the team of CIHYA, and it will become evident as you watch this video.