At the 2013 IPCPR Trade Show, the Macanudo Estate Reserve was announced. This is a limited edition cigar collection that was released to commemorate Macanudo’s 45th anniversary. The cigar is also positioned as an ultra-premium offering within the brand.
Alan Willner, vice president of marketing for General Cigar said, “We are embarking on a new journey with Macanudo Estate Reserve. Guided by our intent to showcase the extraordinary range of flavors that can only be achieved by blending tobacco from the most limited of origins, the Estate Reserve series will feature an annually-released, limited edition blend made with tobaccos that have never before been considered for Macanudo or any other General Cigar brand.”
The Macanudo Estate Reserve 2013 will be a blend that will released in 3 sizes, with 3,000 boxes of ten per size. According to the press release by General Cigar, once the blend will be retired once the production limits have been reached.
As for the packaging, the Macanudo Estate Reserve 2013 edition will have each cigar packaged in an individual coffin. The coffins will then be sealed with gold foil. There will be ten cigar coffins per box. The boxes will be handcrafted made of solid mahogany – complete with what Macanudo describes as “elegant, sloping corners and embellished with subtle golden accents.”
At a glance let’s take a closer look at the Macanudo Estate Reserve 2013 edition.
According to General Cigar, the Connecticut Shade wrapper was obtained from an independent grower. The binder and filler are from various parts of the Dominican Republic (a first for Macanudo) and aged 8 to 10 years.
Wrapper: Connecticut Shade
The Macanudo Estate Reserve 2013 edition will be launched in three vitolas:
No. I: 7 x 50 (SRP $18.00)
No. II: 6 x 52 (SRP $17.00)
No. III: 5 x 50 (SRP $16.00