|Toraño Reserva Selecta|
As we noted a few weeks ago, Toraño Family Cigars is re-packaging their Reserva Select line. In addition, the company is adding a fifth vitola, a 6 x 60. These changes were launched at the 2013 IPCPR Trade Show in Las Vegas.
The packaging changes involved eliminating the glass tubes. In a discussion we had with Jack Toraño, Director of Marketing at Toraño said, “we’ve been getting a lot of people talk about how the new cigar smoker likes to touch, feel, and smell the cigar and that glass tube, it became almost a novelty. So we rebranded, repackaged it, taken it out of the glass tube, and brought the price point down 30%“.
The rebranding takes moves the Reserva Select from the company’s old Carlos Toraño packaging to the new Toraño Family Cigars branding. The packaging now includes a more traditional wooden box.
The blend remains the same as well as the vitolas offerings, with the exception of the new 6 x 60 vitola. At a glance, here is a summary of the Toraño Reserva Selecta.
Wrapper: Connecticut Shade
Filler: Dominican Republic/Honduras, Nicaragua
Corona: 5 x 50
Robusto: 5 x 50
Torpedo: 6 1/4 x 52
Churchill 7 1/4 x 48
6 x 60: 6 x 60