In 1977, Jimmy Buffett released a song called Margaritaville that has achieved nearly cult status. The song reflects the laissez-faire lifestyle in a tropical climate. At the same time, that song has turned into a lifestyle brand consisting of restaurants, resorts, casinos, apparel, and now cigars. At the 2015 IPCPR Trade Show, General Cigar announced a pair of cigars that will be under the Margaritaville brand that will be a part of General’s CAO portfolio. The new cigars will include a flavored cigar as well as a traditional premium cigar. Both cigars will hit shelves this October.
One cigar will carry the Margaritaville name. It will be a piña colada flavored cigar that will feature a cameroon wrapper over Dominican tobaccos. It will be available in two sizes – a petit corona and a corona.
The other cigar will carry the name Havana Daydreamin’, another Buffet song. This will be the non-flavored offering. It will be an Ecuadorian Connecticut wrapped cigar over Nicaraguan tobaccos. The cigar is being released in three sizes: a robusto, toro, and a torpedo.
In a press announcement for the Margaritaville brands, Alan Willner, vice president of marketing for General Cigar said, “Margaritaville is a blockbuster brand, one that aligns perfectly with the cool, laid back vibe of CAO. This strategic addition to our portfolio is a natural fit for CAO and paves the way for more exciting collaborations in the future.”
At a glance, here is a look at the Margartitaville by CAO Cigars:
Petit Corona: 4 x 40 (SRP $5.49)
Corona: 5 1/4 x 42 (SRP $6.99)
The Petit Corona will be package in 25 counts while the Corona will be packaged in 20 count boxes.
Wrapper: Ecuadorian Connecticut
The three sizes of Havana Daydreaming come in 20 count boxes:
Robusto: 5 x 50
Toro: 6 1/2 x 50
Torpedo: 6 1/4 x 52