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In 2009, Ernesto Perez-Carrillo started his own family business, E.P. Carrillo. Since then his company has built several lines and brands.  Now seven years later, the portfolio is receiving a major overhaul. This includes the addition of new lines, elimination of other lines, revamped blends, and new packaging. The new portfolio will be unveiled at the 2016 IPCPR Trade Show in Las Vegas.

Each brand in the portfolio will now align into one of five distinct series. The company uses a pyramid model to outline the lines:

pyrimad band

Family Series

This line will consist of the La Historia and the new Encore line.

The company describes this line as:

Perez-Carrillo, as a name, has been known in the Cigar Industry for years. Ernesto is a Junior and his father before him and the family before that all have been integrally involved in making cigars for generations. This is what was the inspiration for the Family Series of Cigars. These cigars are generations of know how, poured into unique blends and culminate as the creations of Ernesto Perez-Carrillo himself. Only these cigars are allowed to bear the name Perez-Carrillo and each vitola is an homage to someone within the family. Cigars that are the pride and joy of the Perez-Carrillo family history.

Elite Series

The E.P. Carrillo New Wave Reserva and E.P. Carrillo Selección Oscuro get new packaging and be aligned with this Series. The company is also introducing a new line called Capa del Sol.

The company describes this line as follows:

Hours spent on tobacco farms and fields looking for the perfect leaf. Hours spent on the factory floor blending to create the perfect cigar. Ernesto Perez-Carrillo spends these hours creating the Elite Series. Cigars that are worth the name Elite, due to the use of unique tobaccos and blends. A master achievement in flavor, character and time spent for each cigar to be called Elite.

Dimension Series

The E.P. Carrillo INCH Maduro and Natural lines will be a part of this series as well as the new E.P. Carrillo INCH Colorado. Four new blends will be introduced into this series including the Interlude Natural, Interlude Maduro, Original Rebel Natural, and Original Rebel Maduro.

The company describes this line as follows:

Ernesto Perez-Carrillo is widely believed to have created the BIG RING gauge craze of today while he was with his prior company. Today, at EPC Cigar Co., Ernesto is at it again with the Dimension Series. He adds to his claim to fame by having created the INCH line and since it is all about dimensions, his next claim to fame is the smaller ring gauge, Interlude and the non traditional sized Rebel. The Dimension Series of cigars is all about the size and how that size relates to the smoker’s experience.

Classics Series

The Core Line and Cardinal Series are being reblended and will feature new packaging. This includes Core Plus Natural, Core Plus Maduro, Cardinal Impact Natural, and Cardinal Impact Maduro. An all-new line called Dusk will also be introduced into the Series.

The New Wave Connecticut will also be a part of this series and receive a packaging upgrade.

The company describes this series as follows:

The Classics are the type of cigars we all know well. Those cigars that are traditional in make and style. They are akin to a favorite sweater or pair of comfortable shoes, a smoke that we crave anytime of day. Ernesto Perez- Carrillo reinvented tradition with the Classics Series by adding his personal touch to a traditional approach.

Factory Series

This will consist of three new lines: Tabacalera La Alianza Rosado, Tabacalera La Alianza Natural, and Grand Prize.

The company describes this series as follows:

The Factory series arises from the daily work on the rolling tables of Tabacalera La Alianza, Ernesto Perez- Carrillo’s factory in Santiago, Dominican Republic. Ernesto’s relentless pursuit of efficiency and sustainability of each process is paramount to the development of each cigar in the Factory Series. It is a series designed to achieve optimal use of raw materials that have been meticulously selected, processed, rolled, aged and classified by Ernesto himself. Tabacalera La Alianza offers exclusive products with unique tobacco kept under the most rigorous quality control to keep a high level of consistency. Personally reviewing each cigar and seeking excellence and attention to detail, nothing escapes the vigilante eyes and mind of the master himself.

Lines that are no longer listed in the portfolio include the E.P. Carrillo INCH C-99, E.P. Carrillo Cabinet, and E-Stunner.