At the 2016 IPCPR Trade Show, General Cigar Company launched a new installment into the Toraño Cigars’ Exodus line. This one is simply called the Toraño Exodus.
Exodus is a line that commemorates the Exodus of cigar families from Cuba and their impact on the cigar industry after the nationalization of all tobacco farms and cigar factories by the Cuban government in 1959. The Toraño family, for whom the brand is named for was one of those families. The new Toraño Exodus continues to tell this story while reaching out to the more contemporary cigar enthusiast.
In announcing the new Toraño Exodus Alan Willner, vice president of marketing for General Cigar commented, “We created Exodus to appeal to a broader range of cigar smokers, both in its presentation and flavor profile. Exodus tells an allegorical story of the journeys we all make to overcome adversity, drawing a parallel to the Torano family’s beginnings as tobacco growers, their experiences in post-Castro communist society, and their success in developing acclaimed cigars post-Cuba. We are proud of this new chapter for Torano and look forward to the continued growth of the Torano brand.”
The blend of the Toraño Exodus features a proprietary seco priming leaf from the Honduran valley of San Agustin. In addition, the cigar features a Connecticut Broadleaf binder and fillers from Mexico, Honduras, and the Dominican Republic. The cigar is being launched in four vitolas: Robusto, Toro Grande, Torpedo, and Gigante. Each of the sizes are available in 20 count boxes.
Jack Toraño, recently named brand ambassador to Toraño Cigars commented, “The new Exodus is a perfect addition to the Exodus line. It’s a 4 country blend with a Honduran OSA wrapper that is full of flavor and complexity.”
Visually speaking, the packaging depicts the story of the Exodus incorporated with the new Toraño branding.
Over the years, there have been five releases under the Exodus line. The series was launched in 2001 back when the brand was known as Carlos Toraño with the Carlos Toraño Exodus 1959 (Gold). This was followed up in 2002 with the Carlos Toraño Exodus 1959 Silver Edition. Seven years later in 2009, a third installment was made to commemorate fifty years of the Cuban exodus with the Carlos Toraño Exodus 1959 50 Years. A limited edition fourth installment was made in 2013 when the brand was known as Toraño Family Cigars with the Toraño Exodus 1959 Finite 2013.
At a glance, here is a look at the Toraño Exodus:
Wrapper: Honduran San Agustin
Binder: Connecticut Broadleaf
Filler: Dominican, Honduran, and Mexican
Country of Origin: Not Disclosed
Robusto: 5 x 54 (SRP $6.99)
Toro Grande: 5 1/2 x 58 (SRP $7.79)
Torpedo: 5 3/4 x 52 (SRP $7.79)
Gigante: 6 x 60 (SRP $8.49)
Photo Credits: Cigar Coop, except where noted.