The 2016 IPCPR Trade Show saw Ventura Cigar Company, the premium cigar division of Phillips and King launch its new Archetype brand. While the company opted to partner with Drew Estate for its Archetype Series B line, the company is partnering with another tobacco giant for its Archetype Series A line – Davidoff. The Archetype Series A will feature three all-new blends coming from the two countries where Davidoff produces cigars – the Dominican Republic and Honduras.
Ventura Cigar Company Chief Jason Carignan provided some context on the new brand:
“The Archetype brand is inspired by the work of psychologist Dr. Carl Jung and the writings of mythographer Joseph Campbell who defined ‘archetypes’ as the constantly repeating characters who occur in the dreams of all people and the myths of all cultures. Campbell discovered through his study of world myths is that the ‘Hero’s Journey’ is a common storytelling arc that has been retold in infinite variations since time began.” Cigar smoking is really no different; we gather and we weave our tales as we share a couple of sticks and a glass of fine whiskey.”
Dreamstate comes from Davidoff’s Occidental Factory in the Dominican Republic. It features a Dominican Connecticut wrapper. It is available in three sizes: Robusto (5 x 52, SRP $9.99), Toro (6 x 50, SRP $10.99), and Churchill (7 x 48, SRP $11.99). It is described as a mild to medium offering.
Sage Advice also comes from Davidoff’s Occidental Factory in the Dominican Republic. This cigar features an NSA and Habano hybrid wrapper featuring what is described as “rare, aged tobaccos”. The cigar is available in three sizes: Robusto (5 1/4 x54, SRP $10.99), Toro (6 x 52, SRP $11.99), and Gordo (6 x 60, SRP $12.99). This is described as a more full-bodied offering.
Strange Passage comes from Davidoff’s Agroindustrias Laepe S.A. in Danli, Honduras. This is a Honduran box-pressed cigar described as a “multi-dimensional” powerhouse that features an Ecuadorian Habano wrapper. It comes in three sizes: Short Robusto (4 1/4 x 50, SRP $8.99), Robusto (5 1/4 x 54, SRP $10.49), and Toro (6 x 60, SRP $12.49).
Photo Credits: Ventura Cigar Company