Room 101 Cigars has informed retailers of a new line called “The Big Payback”. The Room 101 Big Payback becomes the 14th line to be released by Matt Booth‘s lifestyle brand. The Big Payback will offer a value-priced smoke with three vitolas ranging in price from $4.95 to $6.95. Perhaps more signifiant are two other areas of uncharted territory for the brand – Room 101’s first Nicaraguan puro, and Room 101’s first 70 ring gauge.
According to the product announcement, “over the past few hers, the Room 101 Brand has come to be a success in a myriad of dimensions. Now I propose we give back to those who helped us get there in the first place. The cigars in this series are priced well below where they should be. This is a Payback of a different sort – my payback to you for the support and dedication over the years.”
The Big Payback follows the Room 101 Master Collection Two and Room 101 Daruma Gold as 2014 releases.
At a glance here is a look at the Room 101 – The Big Payback:
As mentioned, this cigar introduces Room 101’s first 70 ring gauge cigar.
Chavala: 5 x 50 (SRP $4.95)
Hueso: 6 x 60 (SRP $5.95)
Culero: 7 x 70 (SRP $6.95)
The Chavala and Hueso are packaged in 50 count boxes while the Culero is packaged in 30 count boxes.