Casa de Montecristo, the retail operation under Tabacalera USA, has announced it is adding premium cigar and retail stores in the Phoenix, Arizona metropolitan area and Boca Raton, Florida. Today it was announced it has entered into a naming rights agreement with the four stores of Churchill’s Fine Cigars located in the Phoenix area.  Casa de Montecristo also announced it has acquired ownership of Prime Cigar and Wine Bar in Boca Raton, Florida. The agreement with Churchill’s Fine Cigars puts the Casa de Montecristo name on Churchill Fine Cigars’ two lounges in Phoenix as well as its lounges in Glendale and Tempe.

“I’m excited to have Churchill’s Fine Cigars join with Casa de Montecristo to elevate my customers’ cigar lounge experience in the Phoenix area,” commented Bart Gerber, Owner of Churchill’s Fine Cigars in a press release.

Meanwhile, Prime Cigar & Wine Bar located in Boca Raton, Florida, will be rebranded Casa de Montecristo by Prime Cigar. There is also a Casa de Montecristo by Prime Cigar & Whiskey Bar located in Miami, which will still be owned and operated by the founders of Prime Cigar through a license agreement.

“Casa de Montecristo’s acquisition of our Boca Raton location will take Prime Cigar & Wine Bar to a new level of superior service, selection, and value for the enjoyment of our members and local adult consumers,” says Ryan Leeds, Co-Owner of Prime Cigar & Wine Bar.

The move gives Casa de Montecristo a footprint in the Phoenix market, considered to be one of the best in the U.S., and a second location in Florida’s lucrative Palm Beach County.

“This strategic acquisition in Florida and naming rights agreement in Arizona continue to catapult us to our overall mission to be the premium cigar lounge destination, delivering the highest quality selection, service and experiences for all adult cigar smokers,” explained Steve Lochan, Chief Executive Officer of Casa de Montecristo.

The complete list of Casa De Montecristo lounges and retail locations include:

There are also JR Cigar retail locations owned by Tabacalera USA in Detroit, Michigan; Selma, NC, and Burlington, NC