The 2025 Premium Cigar Association (PCA) Trade Show was the first for Bentley Tobacco. Bentley Tobacco traces its roots back to 1878, when it started out as a pipe manufacturer. After nearly a century in business, the company broadened its mission to include premium tobacco products, with a particular focus on high-end cigars. Martin Schuster, representing the Schuster family, leads Bentley Tobacco. Until recently, the company primarily centered its efforts in Europe. However, late last year saw the launch of a U.S. division, Bentley Tobacco | USA, with Jonathan Carney, the former Vice President of La Flor Dominicana, stepping in as CEO and co-owner. Although Bentley began its U.S. rollout last year, the 2025 PCA Trade Show marked a significant debut for Bentley Tobacco | USA.
Bentley White
At the trade show, Bentley Tobacco focused on the two existing lines: Bentley White and Bentley Green. Both lines are produced out of the Joya de Nicaragua factory. Bentley White features a Connecticut Shade offering over Nicaraguan binder and filler. It’s offered in four sizes: Corona, Robusto, Toro, and Churchill. Each is presented in 20-count boxes, but new for the show are five-pack soft boxes.
Bentley Green
Bentley Green features an Ecuadorian Rosado wrapper over Nicaraguan binder and filler. Like the White, the Green comes in 20-count boxes, but new to the show are five-pack soft boxes. Green also comes in the Corona, Robusto, Toro, and Churchill formats, but new for the U.S. market is the GT (Gran Toro) size measuring 7 x 70. The GT is only available in the 20-count boxes.
Bentley Black Limited Edition
Finally, while the packaging was not shown off, Bentley Black is on the horizon. The first release under that brand will be Bentley Black Limited Edition. This cigar was developed based on the responses to Bentley’s AI Project Questionnaire, which was conducted last year.
Interview with Martin Schuster and Jonathan Carney, Bentley Tobacco
Product Reports
- Jonathan Carney Partners with Schuster Family to Launch Bentley Tobacco | USA
- Bentley Tobacco | USA to Bring Bentley GT to U.S.
- Bentley Tobacco Launches “The AI Cigar Project“
Photo Credits: Erron Nielsen for Cigar Coop