On September 22, 2016, it was confirmed that Michael Giannini, Creative Director and Director of Innovation had departed General Cigar Company. Over the past decade, Giannini one can make the argument that Giannini became the face of General Cigar. Giannini brought a dynamic, flamboyant, and unconventional approach to the cigar business. Whether you agreed or disagreed with … Continue reading Feature Story: A Look Back at the Michael Giannini Era At General Cigar