|Zino Platinum – The Make of New York|
Davidoff Cigars is preparing to launch a new 2013 limited edition cigar under its Zino Platinum brand. he cigar will be called “The Make of New York”. Initial details of this cigar were published in the April 30 2013 Cigar Insider.
The cigar will be available in one size – a perfecto. Only. The cigar will be packaged in four commemorative boxes. There will only be 750 of each box produced. This follows a similar strategy to last year’s Zino Platinum Ten which also featured four special box options to choose from. The cigar s targeted for a mid May release.
Zino Platinum line was established to go after the new, younger market that had resulted from the cigar boom of the 1990s. In our 3/30/2013 Cigar Week Wrap, we reported hints by Davidoff CEO Hans-Kristian Hoejsgaard of extensions to the Zino Platinum line.
The initial details of the cigar were reported as follows:
Wrapper: Ecuadorian Connecticut “Rojiza”
This year’s Zino Platinum Limited Edition will be a 6 1/8 x 53 perfecto.