Drew Estate’s Herrera Esteli line, the line created by Willy Herrera will be adding a lancero vitola to its line. The Herrera Esteli Lancero will become the sixth frontmark released in the line and will be positioned as more of a limited offering. Information on this announcement was made in the December 3rd edition of the Cigar Insider.
The Herrera Esteli Lancero is a traditional lancero shape of 7 1/2 x 38. According to the article, this lancero will not have a pig-tail cap.
The strategy to limiting production of a lancero line extension is similar to what Crowned Heads recently did with the Headley Grange Drumstick. Lanceros have a very passionate following, but often this following has not translated to sales by retailers.
According to the article, the Herrera Esteli Lancero is targeted for release in the January/February 2014 time period.
Blend Profile
Wrapper: Ecuadorian Habano
Binder: Honduran
Filler: Nicaraguan (Jalapa and Esteli)
Vitolas Available
Lancero: 7 1/2 x 38 (Limited production)
Robusto Extra: 4 7/8 x 46
Corona: 5 1/4 x 42
Lonsdale: 6 x 44
Piramide Fino: 6 x 52
Toro Especial: 6 1/4 x 52
Wrapper: Ecuadorian Habano
Binder: Honduran
Filler: Nicaraguan (Jalapa and Esteli)
Vitolas Available
Lancero: 7 1/2 x 38 (Limited production)
Robusto Extra: 4 7/8 x 46
Corona: 5 1/4 x 42
Lonsdale: 6 x 44
Piramide Fino: 6 x 52
Toro Especial: 6 1/4 x 52
The overwhelming majority of Lanceros have a pig-tailed cap. For us Lancero lovers, it's part of the appeal. If there's a notion that Lanceros don't sell well, why remove one of the things that make them visually appealing on a shelf.
The pig-tail is obviously a very important "pow" visual factor with many cigars. The pt's on the Dirty Rat/Feral Pig/UF-13. On the La Palina Goldie cigars. I could go on and on; but for Lanceros, it's almost a signature feature for the vitola.