Roberto P. Duran Premium Cigars and Azan Tobacco Group has announced a partnership with tobacco industry veteran Eric Piras. The partnership is intended to help the company expand into new markets internationally. The latest move in the company’s aggressive growth plans was announced today via press release.
Piras is based in Hong Kong and has over 20 years in the cigar industry in the Asia-Paific area. Back in 1999, Piras had joined Altadis (later acquired by Imperial Tobacco). He traveled around the world helping Altadis strengthen their distribution channels. Before joining Altadis, Piras was a Regional Director for Pacific Cigar Company – the exclusive distributor of Habanos S.A. products in Asia Pacific and Canada. During his time at Pacific is where Piras met Roberto Pelayo Duran and the two struck up a friendship. This culminated with the partnership with Roberto P. Duran Cigars and Azan Tobacco Group umbrella.
In a press release Duran said,,” I am thrilled to have Eric Piras on our team. His Global network is enormous and diverse. I am very confident that with Eric on board we will be able to expand Roberto P. Duran Premium Cigars & Azan Tobacco Group brands into new markets around the World.”