Joya de Nicaragua, in partnership with Hong Kong-based Cigraal, is launching its first regional limited edition exclusively for the Asian market: Cuatro Cinco-Edición Asia.
The blend is based off the Joya de Nicaragua Cuatro Cinco Reserva Especial blend using Joya de Nicaragua’s signature Gran Consul (4 3/4 x 60). This is a blend highlighted by a Nicaraguan Criolo wrapper featuring fillers aged within vintage white oak barrels from the rum industry. The Joya de Nicaragua Cuatro Cinco-Edición Asia is presented in ten-count boxes.
“We wanted this masterpiece to revolve around Pixiu, a Chinese hybrid mythical creature believed to be a protector and wealth promoter, and is a figure ever-present in powerful and grandiose feats of victory in battle, representing the values of courage and resilience that are common between our Nicaraguan and Asian cultures. This is not about cultural appropriation; on the contrary, is an expression of cultural interconnection and profound friendship. We want to share with Asian cigar connoisseurs one of our cigars we feel the proudest of, and with it all the positive things Pixiu and the Chinese Lucky Clouds can give them and us,” commented Juan Ignacio Martinez, Executive President of Joya de Nicaragua.
Distribution will be handled by Eric Piras’s Cigaraal, who is Joya de Nicaragua’s exclusive distributor in China, Hong Kong, Macau, and Vietnam. Piras and Martinez will host a virtual live streaming event on Joya de Nicaragua’s Instagram Account on May 6 at 7pm (GTM -6/CST/MDT).
Photo Credit: Joya de Nicaragua