Fratello Cigars has announced it is repackaging its value-priced brand, Fratello Camo into 25-count bundles. Previously the Camo Series had been offered in 15-count bundles since it was launched in 2020.
Fratello Camo consists of three blends: Fratello Blu (Maduro), Fratello Rosso (Habano), and Fratello Verde (Connecticut). The cigars are available in two sizes: Robusto (5 x 50) and Toro (6 x 50). Production is handled at the La Aurora factory in Santiago, Dominican Republic.
“The Fratello Blu, Fratello Rosso and Fratello Verde are all long-filler premium bundles that were intended to approach a new segment of the market; after a great response in the industry and high ratings our customers feedback was for more cigars per bundle.” said de Omar de Frias in a press release.
It is anticipated the new bundles will be offered to retailers attending the 2021 PCA Trade Show which opens July 10, 2021 in Las Vegas, Nevada. Fratello plans to begin shipping the 25 Count bundles in August 2021.