At the 2022 Premium Cigar Association (PCA) Trade Show, El Septimo Geneva certainly made headlines with its five million dollar priced lighters that were on display. Now at the upcoming 2023 PCA Trade Show, El Septimo will bring three ashtrays valued at ten million dollars apiece.
Each of these rare bejeweled ashtray masterpieces has over eight kg of gold and 400 to 500 carats of precious stones, which include diamonds, fine-quality rubies, VS diamonds, and sapphires.
The ashtrays are designed to represent three of El Septimo’s brand collections: The Sacred Arts Collection, the Zaya Collection, and the Emperor Collection.
The PCA Trade Show opens July 7, 2023, in Las Vegas
Well, I’m probably not the target consumer for these, but I’m more repulsed by the design than I am the price. I am revolted by this brand.
The ashtrays need more diamonds…
I would rather own one of the Meerapfel ashtrays, given the option of selecting one for free. With the proviso that I could not melt down and sell off the components of these monstrosities.