STG Mac Baren Acquisition Completed

Today Scandinavian Tobacco Group (STG) has announced it has completed its acquisition of Mac Baren Tobacco Company. The move comes less than week after STG announced its plans to acquire Mac Baren on June 27. The move is effective July 1, 2024.

Based in Svendborg, Denmark,, Mac Baren is a family-owned business founded in 1826. Its portfolio consists of pipe tobacco brands such as Mac Baren, Amphora, and Holger Danske, as well as fine-cut tobacco brands like Amsterdamer, Choice, and Opal. Mac Baren also owns Sutliff Tobacco that provides U.S. distribution for several small premium ciga companies. The company also produces and sells nicotine pouches with the brands ACE and GRITT. Mac Baren’s products are sold in 74 countries, with the majority of net sales generated in the US, Denmark, and Germany.

For more details of the  STG’s acquisition of Mac Baren, see our coverage from June 27, 2024:

STG to Acquire Mac Baren | News