League of Fat Bastards (LOFB) has appointed Guillermo Alvarez as its Sales Manager for the state of Texas.

Alvarez started his career as a cigar sales representative at Casa Turent. He later joined Kristoff Cigars as a Territory Account Executive. Most recently, Guillermo served as the Director of Sales and Marketing at Visol Products. In his role at LOFB, Alvarez will be responsible for expanding the brand’s presence and strengthening relationships with retailers across Texas.

“We are thrilled to welcome Guillermo to the League of Fat Bastards family,” said Adam Levine, Founder of League of Fat Bastards, in a press release. “His extensive experience and passion for the cigar industry align perfectly with our commitment to supporting Men’s Mental Health through fantastic cigars. We are confident that Guillermo will be key in driving our continued growth in Texas.”

Guillermo Alvarez added, “I am excited to join the League of Fat Bastards, a brand that stands out for its unique mission and dedication to quality. I look forward to working with our retail partners to bring these exceptional cigars to more customers across Texas.”

LOFB Cigars launched earlier this year. The company aims to make a positive impact by dedicating 40% of net profits to supporting men’s mental health.