League of Fat Bastards (LOFB) announced its second line, the Serie O. Serie O keeps to the company’s mantra of donating 40% of its profits to men’s mental health initiatives.
The new Serie O line follows the debut line, Serie L. Like Serie L, production for the Serie O comes from the Joya de Nicaragua factory in Estelí, Nicaragua. When Serie L was developed, much of the blending selection took place remotely due to COVID-19. This time, LOFB Founder Adam Levine took a more hands-on approach at the factory to develop Serie O.
Serie O features a Mexican wrapper over a Dominican binder and all Nicaraguan fillers. Packaged in 13-count boxes, the Serie O comes in five sizes: Robusto, Corona, Toro, 6 x 60 Box Pressed, and Giggly Piggly. Pricing ranges between $10.00 and $13.75 SRP/cigar.
According to LOFB, the Giggly Piggly is a playful yet impactful nod to the derogatory term often used for law enforcement officers. “First responders operate in incredibly high-pressure situations, risking their lives every day for the safety of their communities,” said LOFB Founder Adam Levine in a press release. “Forty percent of the profits from the sale of the Giggly Piggly will be donated specifically to mental health causes for first responders. For all other vitolas, we continue to donate 40% to men’s mental health initiatives in general. First responders are there for us when we need them, and we should be there for them when they need support. The name is meant to embrace a sense of ownership—laugh off the slurs and recognize the importance of the vital work first responders do in our society.”
The Serie O will officially launch on November 8th at the Underground Cigar Shop & Lounge in Forth Worth, Texas. Then, the Serie O will ship nationwide and to international partners in mid-November.
At a glance, here is a look at the LOFB Serie O line:
Blend and Origin
Wrapper: Mexican San Andrés Negro Oscuro
Binder: Dominican Republic
Filler: Seco Condega (Nicaragua), Viso Jalapa (Nicaragua), Ligero Condega (Nicaragua)
Country of Origin: Nicaragua
Factory: Fábrica de Tabacos Joya de Nicaragua, S.A.
Vitola Offered
Corona: 5 1/2 x 46 (SRP $11.50/cigar)
Robusto: 5 x 50 (SRP $12.50/cigar)
Toro: 6 x 54 (SRP $13.50/cigar
Giggly Piggly: 4 x 60 w/Pigtail (SRP $10.00/cigar)
6 x 60 Box Pressed: 6 x 60 (SRP $13.75/cigar)
Photo Credits: League of Fat Bastards (LOFB)