On the eve of the 2025 Premium Cigar Association (PCA) Trade Show, E.P. Carillo has announced it is rebranding to Casa Carrillo. By rebranding as Casa Carrillo, this unites its U.S. headquarters, factory, and global presence under one name that Casa Carrillo says reflects its heritage and vision for the future. E.P. Carrillo was founded by Ernesto Perez-Carrillo in 2009.
The first step of this transformation occurred in 2024 when the factory name was changed from Tabacalera La Alianza to Casa Carrillo. Casa Carrillo is now the parent company that owns and manages the E.P. Carrillo, Pérez-Carrillo, and INCH brands.
Casa Carrillo is expected to showcase its new branding at the 2025 PCA Trade Show.
