PCA 2025 Aganorsa Leaf

Aganorsa Leaf consistently brings fresh surprises to the Premium Cigar Association (PCA) Trade Show, and 2025 was no different. This year, they unveiled two exciting releases centered around two of their most prominent brands: JFR and Supreme Leaf. The JFR brand is marking its 20th Anniversary, and to celebrate this significant milestone, a new regular production line has been launched. Meanwhile, Supreme Leaf is a limited production line, and this year, not only did a new size make its debut, but there was also some new packaging.

JFR 20th Anniversary

JFR stands for “Just for Retailers.” This brand was primarily geared towards brick-and-mortar shops.  It is a brand that has become Aganorsa Leaf’s best seller. The 20th Anniversary features a San Andres Maduro wrapper over all Aganorsa-grown Nicaraguan tobaccos. Packaged in 21-count boxes, the 20th Anniversary comes in four box-pressed sizes: Toro (6 1/2 x 52), Titan (6 x 60), 4 3/4 x 70, and 7 x 70. Pricing ranges from $9.50 to $12.50 per cigar. At press time, this cigar has begun shipping to retailers.

Supreme Leaf

Supreme Leaf has become one of Aganorsa Leaf’s best-selling limited edition lines. Aganorsa Leaf introduced the Supreme Leaf series in 2020. It features some of Aganorsa Leaf’s best tobaccos grown on its farms in Nicaragua. Each release is a limited edition and comes in a different size. For PCA, Aganorsa Leaf introduced the Gran Toro. This is the largest size in the Supreme Leaf to date. The Gran Toro measures 6 x 56 and is the tenth vitola (and batch) to be released for the U.S. market. (There also were two non U.S. releases.) Pricing is $15.99 per cigar. The Supreme Leaf Gran Toro comes in ten-count boxes. A total of 3,000 boxes will be produced.

Additionally, Aganorsa Leaf introduced new packaging for the Supreme Leaf. The significant changes included the new hinged box, new fonts, and the addition of the Aganorsa Leaf flex logo.

Photo Credit: John McTavish, Developing Palates

Interview with Terence Reilly, Aganorsa Leaf


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Photo Credits: Erron Nielsen for Cigar Coop, unless specified otherwise