Illusione Cigars has begun informing retailers it has named Sergio Gaspari its new Director of Sales.

In an email to retailers, Illusione President Dion Giolito said Gaspari comes from outside the cigar industry by has 20 years experience and management.

“Sergio is a huge fan of Illusione cigars and will be a valuable asset going forward with his analytical approach and thoughtful insight,” said Giolito in the email.