Hiram & Solomon Cigars has named Benoît Bail as its Vice President of Sales.
Bail brings a mix of premium cigar expertise, spirits distribution and marketing experience, and international commercial leadership. He has experience in managing multi-country sales portfolios as well as developing oute-to-market strategies across Europe, the Caribbean, Asia and North America. Bail is also a co-founder of the Luxembourg whisky brand Gëllene Léiw Whisky.
“I am honored to serve Hiram & Solomon in this capacity,” said Benoît Bail, Vice President of Sales, Hiram & Solomon Cigars. “Our goal is simple. Make it easier for retailers and distributors to succeed with our portfolio while offering aficionados a consistent and memorable experience. We will focus on disciplined sales execution, practical education, and strong partnerships, state by state in the United States and market by market internationally.”
In his new role, Hiram & Solomon says Bail will focus on aligning state-level priorities and key account management in the United States. In addition he focus on expanding the international market in Europe, Caribbean, Middle East, and Asia Pacific. He will also lead retail education initiatives that include product knowledge, staff training, and guided tastings, and will strengthen sales operations and forecasting, including shared digital asset libraries for partners.
Photo Credit: Supplied by Hiram & Solomon Cigars
