Providing Press Information
We are a news-driven outlet and are happy to provide an outlet to report news on happenings with your company and company’s products. This is done at no-cost and is a way to build exposure and excitement for your brand.
Please note, we generally require press information on a pro-active basis in order to consider your product for review on Cigar Coop. If you are posting a photo on instagram or another social media outlet hoping we will call and chase you to essentially write your press release, we probably are not the best fit for you. We spend many hours devoted to publicizing and reporting products / news items and take it very seriously. While we are happy to work with you publicizing your product, we ask it be in a pro-active manner where we are reached out to.
Cigar Coop is committed to a fair publication policy. Namely if it meets newsworthy criteria, and is submitted to Cigar Coop in a timely manner, it will be eligible for publication in a timely matter.
- Exclusive First Release: These are given priority for publication.
- General Release: We get to this timely. We usually advise an embargo window where we can schedule a time to publish.
- Cat and Mouse / Released to Others First: These will be lower priority and done on an as-need basis.
We do have some general guidelines to consider:
- The Press Information must pro-actively be provided to us. In most cases, if a press release is given to a single media outlet, we still will require the information to be sent to us.
- Press Information does not require a formal press release. Information can be provided through email or phone conversations.
- Press Information must be provided by an authorized representative of the company.
- Press Information must be primarily cigar-centric. We don’t cover non-industry material with the exception of Prime Time Jukebox content.
- GIFs will not be considered for press releases.
- In most cases, video press releases will not be considered.
- You must be the owner of the intellectual capital of have expressed written permission to use it. If we find, this is not the case, the content will be removed from Cigar Coop.
- We will typically not copy / paste the press release. It will be re-written so it provides a consistent format with the rest of the website and fits in with our journalistic framework.
- The press information must be provided on a timely basis. We don’t require first or exclusive rights. At the same time, the longer period between the first release and the time we receive it, the lower priority it will get in terms of publication. Significant delays from the the first release made of the information may result in Cigar Coop passing on covering this item.
- Open letters are not considered for publication.
Types of News
- Products and Distribution agreements will get priority as long as if National or International.
- “We got a new release coming soon” with no additional details is not press information and will not be considered for publication.
- For shop exclusive releases, refer to the specific policies around this segment.
- “Now Shipping to Retailers” articles will be considered on an individual basis. We pretty much don’t want to re-hash something that’s already been covered just to simply say a product has shipped.. At a minimum, if we are givien “Now Shipping” information, it will be included in the Cigar Industry Report.
- Marketing teasers, gossip, viral media, rumors, and information that cannot be validated will not be considered.
- Charitable causes are not typically considered press information. if the charitable cause is tied to a product release, we will cover it in the context of the product release. if its “Company X donated Y Dollars to Charity Z”, we will not cover that.
- Contests and promotions are also not considered – including “special discount codes” and charity promotions. While we will consider contests and promotions for sponsors, we encourage them to utilize the banner or sidebar ad space as it provides more permanence during the specific campaign.
- We will only support links to where to buy the product from our sponsors. Maintaining external links is costly to us.
- With the exception of the IPCPR Trade Show, Event / Herf Coverage (Pre-Event, Recap) is typically not covered unless as a part of a sponsorship agreement.
- We will always honor the release date of the press release unless given expressed written permission of the manufacturer to release early. Any press releases sent “FOR IMMEDIATE RELEASE” will be considered as soon as the editorial staff can get to it.
- Announcements pertaining to a competitive cigar media outlet “i.e. we got this XX rating from <<insert media outlet here>>” will not be considered for publication in a news story.
- Personnel moves (hiring/termination) must come from the brand owner or authorized representative of the company. It’s not enough to tell us “I got a job as Marketing Manager for XYZ” (i.e. “write your own press release” not acceptable). The position for the personnel move must be what Cigar Coop deems a newsworthy position from a newsworthy company.
- Local territory managers and job postings will not be considered.
Some press releases to help promote our sponsors may be considered for publication that would be outside the criteria above.The final decision on whether to consider news for publication ultimately lies with the Cigar Coop editorial staff.