MIAMI, FL., July 11, 2011: Beach Cigar Group Inc., owner of Gurkha Cigars, one of world’s most premium and luxurious cigar brands announced today the creation of three new retailer exclusive brands timed to launch at this year’s IPCPR Trade Show in Las Vegas : Cellar Reserve, Royal Challenge and Seduction.   Gurkha’s aim is to re-emphasize the continued importance of the retailer.  “These exciting new brands represent our ongoing commitment to further support our brick and mortar customers,” stated Gary Hyams, President and CEO of Beach Cigar Group.

The vintage Cellar Reserve uses the finest quality 15 year-old aged tobacco, comprised of an oily Criollo 1998 wrapper, that combines an aged Dominican, Olor binder with a 15 year old Criollo, Nicaraguan filler.  These cigars are housed in unique 20 count wooden boxes that aesthetically evoke a maturing wine barrel.  Cellar Reserve is a delicious medium to full-bodied cigar that is available in 5 different sizes: 4 x 58 Perfecto, 5 x 58, Double Robusto, 6 x 58 Gran Rothchild, 7 x 54 Churchill and a 6 x 60 XO, with an MSRP ranging from $7.99-$12.95

Gurkha’s second release is the dignified Royal Challenge, a medium bodied cigar that is smooth and complex. The blend is highlighted by a silky, Connecticut/Ecuadorian shade wrapper, with a Habano, Honduran binder, complimented by Nicaraguan and Dominican fillers.  The Royal Challenge will be available in majestic 20 count boxes in 5 different sizes:  5 x 50 Robusto, 6 x 50 Toro, 6.5 x 53 Torpedo, 7 x 52 Churchill and 6 x 60 XO, with an MSRP ranging from $5.98-$8.50.

The third release, Seduction, is designed to captivate the  palate.  This tasty and appealing, medium bodied blend has an Ecuadorian Habano wrapper, with a Dominican, Olor binder with a Corojo, Columbian filler.  Seduction comes in sleek and alluring 20 count boxes and will be available in 4 sizes:  5 x 55 Robusto, 6 x 55 Toro, 7 x 55 Churchill and a 6 x 60 XO with an MSRP ranging from $6.80-$9.50.

The new releases, along with the full range of Gurkha products will be on display at this year’s IPCPR Trade Show at the Sands Expo Center in the Venetian Hotel resort at booth numbers: 0936-1145. Gurkha’s booth will also have on show the company’s flavored brand, Cojimar.

About Gurkha: Gurkha Cigars was founded in 1989 by Kaizad Hansotia and is one of the most famous brands of luxury cigars in the world. Having extraordinary quality and premium blends of tobacco, Gurkha is known for limited release and rare tobacco products with outstanding and artistically-oriented packaging. More information on Gurkha Cigars can be found on the company’s web-site: www.gurkhacigars.com.

Adam Handelsman

Managing Director

Lippert Heilshorn & Associates

212.201.6622