Just prior to the 2013 IPCPR Trade Show in Las Vegas, Nevada, J.C. Newman Cigar Company launched a new value priced cigar line. The cigar is called El Reloj and the first size being released is an 8 x 53 cigar known as El Ocho. The cigar was also showcased at the trade show.
The El Reloj line pays homage to J.C. Newman’s cigar factory in Tampa, Florida that has the same name. El Reloj is the last operational cigar factory in Tampa and it is identified by an icon clock tower that sits on top of the factory. The name El Reloj translates to “The Watch”. The clock tower underwent a restoration project by the Newman family back in 2002.
The El Reloj El Ocho will carry a price point of $2.99 per cigar. There is some short filler in the cigar, but it still uses the same premium tobaccos that are found in many other J.C. Newman cigars.
At a glance, here is a look at the El Reloj:
Wrapper: Ecuadorian Sun-Grown Havana Seed
Binder: Not Disclosed
Filler: Dominican, Honduran, and Nicaraguan
At this time, El Reloj is being only being released in the El Ocho (8 x 53) format.