REINADO and Alliance Cigar have announced they have entered into an agreement by which Alliance Cigar will distribute the REINADO Grand Empire Reserve line to retail shops. Aa a part of the agreement the two parties will also work on several projects that will be exclusive to the partnership. Information on this partnership was announced through a press release.
The REINADO Grand Empire Reserve line made its debut in 2012. Recently, the line has added its fifth vitola, a 6 x 60 Gordo. The other sizes include: Limited Edition Petite Lancero (6 x38), Corona Gorda (5 5/8 x 46), Toro (6 x 52), Elegidos (5 x 55). In 2013, REINADO was named one of our 2013 Cigar Coop Five Boutiques to Watch.
“We are excited about the opportunity to work with Antonio to build consumer and retailer awareness for his superbly blended REIANDO brand. As interested as we are in the brand, the opportunity to work with a uniquely talented and dedicated cigar professional like Antonio is an additional reason we are dedicated to this project,” said Tom Sullivan, Founder of Alliance Cigar.
“We are delighted to work with such an experienced and successful distributor such as Alliance Cigar to enhance access to REINADO for retailers and passionate cigar smokers,” said Antonio Lam, owner of REINADO Cigars. “Most importantly, I look forward to a successful long-term relationship with Tom Sullivan and Alliance Cigar.”
Alliance Cigar is a wholesale distributor of premium imported cigar brands. It was founded by Tom Sullivan. While they represent over 100 brands, Alliance has also been distributing exclusive cigars for such companies as Alec Bradley, Oliva, My Father, and Drew Estate.