Miami Cigar and Company is targeting the 2014 IPCPR Trade Show to officially launch the company’s new look. The branding changes are meant to embrace the company’s past as well as the future. Perhaps as significant as the new branding is the fact that the company has announced that President Nestor Miranda will be passing the day to day operations to his son-in-law, Vice President Jason Wood.
This past month, the company launched the Miami Cigar and Company 25th Anniversary cigars. This is the first cigar branded under the Miami Cigar and Company name and as the name indicates commemorates 25 years in business by the company. At the same time, the company has also been launching a teaser campaign for the Nestor Miranda Colllection – a makeover for the eponymous line named for company President Nestor Miranda. This new makeover has been the philosophy behind the company’s “One Life” campaign.
The “past and future” campaign theme is very much symbolic of a changing of the guard from Miranda to Wood.
“It has been an honor for me to begin the process of creating a new look and feel which is worthy of what Nestor Miranda and the Miami Cigar & Co. team have accomplished over the last 25 years. The ‘One Life’ tagline represents the way that Nestor has and continues to live his life. It represents a call to action to seize the day and live every moment with passion. We are looking forward to celebrating our new look and company anniversary in Las Vegas this July,” said Wood.
In a statement by Miranda, “2014 marks the 25th anniversary of my company and it has brought a renewed excitement to my wife and me. I can proudly say that I knew my son in law, Jason Wood, was a special talent who just needed industry experience that time has brought to him. I am excited about the new vision that he has for our future and the re-branding of the Nestor Miranda Collection. 2014 looks very bright for us as we have positioned ourselves to make a lasting impression on the cigar industry for years to come!”
At the 2014 IPCPR, the company will host a by-invitation 25th anniversary event at the fabulous Hyde Bellagio Las Vegas. Hyde by the SBE Group is an indoor/outdoor venue which overlooks the majestic Bellagio fountains. The Miami Cigar & Company 25th anniversary red carpet event sponsored by Brown Forman Beverages will welcome friends, colleagues, media, collaborators and celebrities who have helped Miami Cigar & Co. reach this milestone.