Drew Estate today announced it will be adding Boveda Humidification packs to its 4 x 32 Tin Collection. In addition, four new display options for the tins are now available. Boveda Humidification packs are used to maintain optimum humidity.
The 4 x 32 tins shipping with Boveda packs will go out in three phases. The following 4 x 32 tins are now shipping with Boveda packs to retailers:
- Deadwood Sweet Jane MSRP $90/50ct sleeve, MSRP $18 per tin
- La Vieja Habana Maduro Bomberito MSRP $65/50ct sleeve, MSRP $13 per tin
- La Vieja Habana Shade Bomberito MSRP $65/50ct sleeve, MSRP $13 per tin
- La Vieja Habana Habano Bomberito MSRP $65/50ct sleeve, MSRP $13 per tin
- Isla del Sol Sun Grown Breve MSRP $65/50ct sleeve, MSRP $13 per tin
- Isla del Sol Maduro Breve MSRP $65/50ct sleeve, MSRP $13 per tin
- Ambrosia Clove Tikis MSRP $65/50ct sleeve, MSRP $13 per tin
- Kentucky Fire Cured Swamp Thang Sweet Ponies MSRP $65/50ct sleeve, MSRP $13 per tin
In January 2019 the following tins will be shipping with Boveda packs.
- Undercrown Sun Grown Coronets MSRP $90 / 50ct sleeve, MSRP $18 per tin
- Kentucky Fire Cured Swamp Thang Ponies MSRP $65 / 50ct sleeve, MSRP $13 per tin
In March 2019, three Joya de Nicaragua 4 x 32 offerings will ship with Boveda:
- JOYA Red MSRP $65/50ct sleeve, MSRP $13 per tin
- JOYA Black MSRP $65/50ct sleeve, MSRP $13 per tin
- Joya de Nicaragua Antano MSRP $90/50ct sleeve, MSRP $18 per tin
The four new display options for the 4 x 32 tins are meant to accommodate retailers who are short on space for a display unit:
- Half Water Tower Display – Holds 18 sleeves with additional underneath storage
- Manhole Cover Display – Holds 24 sleeves
- Countertop Water Tower Display – Holds 8 sleeves
- Wire Rack Display – Holds 4 sleeves
In a press release Drew Estate President Jonathan Drew commented, “The Drew Estate 4 x 32 Tin Collection was designed to transcend the entire DE brand portfolio into the quick and easy, fast smoke space. This three-step process includes reaching all taste palates through our wide variety of brands. Merchandising the collection in all premium cigar shops across the world in an easily “Drew” recognizable fashion; and keeping the product “so fresh and clean, clean” with an important nod to tradition. Our water tower concept is our 21st-century expression of the iconic cigar store Indian. The entire program is Mega Magnifico.”
