Altadis U.S.A. has formally announced two senior management changes. Paul Waller has been named the company’s new head of sales. Waller previously served as a senior division manager of sales. Concurrently, Brad Winstead, who served as the company’s Vice President of Sales, is now the company’s new head of consumer marketing.

In a press release, Rob Norris, President of Altadis U.S.A. Premium Cigar Division, opined, “Paul has worked in tobacco for the past six years and is one of the most respected leaders in the Altadis business.”  “He will be responsible for field sales, key accounts and customer service. Paul is a natural leader who has fit into this key leadership role very quickly. I look forward to continuing to execute our strong and well-planned field sales and key account strategy while providing top notch customer service,” added Norris.

In regards to Winstead’s new position, “Brad has worked for 13 years in Altadis U.S.A. and his understanding of the market, its adult consumers and the Altadis portfolio provides the opportunity to bring consumer-centric initiatives to meet adult cigar smokers’ interests,” Norris said. “Brad will bring the same energy and passion to the marketing group that we have seen in our sales team for the past five years. With Paul heading sales and Brad joining our trade marketing director, Oliver Hyams, these moves make us one of the strongest teams around, and allow Altadis U.S.A. to continue to capitalize on the growth seen over the past couple of years.”