White Hat Cigars has hired Todd Vance as Vice President of Sales and Erica Arroyo as Director of Marketing and Social Media. Both were most recently with Cornelius & Anthony Cigars.
“We are incredibly excited to add two friends and industry pros that will add significant value to our growing operation. We are creating a company focused on making the best cigars on the market. Adding integral team members will help us further support our retail partners and deliver our cigars to market,” commented Spence Drake of White Hat Cigars in a press release.
Vance is the former National Sales Manager for AJ Fernandez and Director of Sales for Cornelius & Anthony. Ironically, Vance replaced Drake at Cornelius & Anthony when Drake departed to found White Hat Cigars.
“Todd Vance is a long-time friend and someone that we couldn’t be more excited to have join our team. We are honored that he felt our line of products and company culture were a great fit for he and his family,” added Drake.
“I can’t wait to hit the road and help our sales team spread the word about the unique legacy and story of the most famed tobacco family in history and their incredible portfolio of cigars! I’ve never been more excited by an opportunity than this one. All of the tools are in place to make this company a force in the cigar industry,” commented Vance.
Arroyo served as Cornelius & Anthony’s Social Media Director and now also joins White Hat and the Robaina Family of brands. Arroyo commented, “Social media marketing in the cigar industry has taught me a lot about quality products and what the culture looks for in a company. I’m thankful for this new opportunity and super excited for what’s to come with The Robaina Family of Brands.”
“Erica is someone that we have really wanted to work with for some time. She did such an incredible job of delivering content consistent with the brand identity at Cornelius & Anthony. Her knowledge and passion for cigars paired with her savvy in all things marketing will help us convey our unrivaled family history in tobacco,” added Drake.
White Hat Cigars is best known for distributing the HR and Soneros cigar brands.