Two of Drew Estate’s Deadwood Cigar brands will see line extensions. At the 2019 IPCPR Trade Show, the company will introduce the Fat Bottom Betty Toro and the Sweet Jane Dia de los Muertos.
Fat Bottom Betty Toro introduces a 6 x 50 offering joining the current 5 x 54 Fat Bottom Betty cigar. The Fat Bottom Betty Toro will be presented in ten-count boxes with pricing set at $95.00 per box. Plans are for the cigar to ship in August.
Sweet Jane Dia de los Muertos is a 6 x 50 box-pressed Toro joining the current 5 x 46 Corona Gorda offering. The Sweet Jane Dia de los Muertos will be exclusive to Drew Estate lounges. This cigar will be presented in 20-count boxes with pricing set at $181.94 per box. Plans are for the Sweet Jane Dia de los Muertos to ship in October. Production is limited to 1,000 boxes for 2019.
In a press release announcing the cigars, Jonathan Drew President and Founder of Drew Estate adds, “Sweet Jane and Fat Bottom Betty have set the cigar world on fire both for our retailers and consumers alike. With the national release of these larger vitolas, everyone will get to spend more time enjoying Fat Bottom Betty and Sweet Jane.”
Deadwood Tobacco was originally a line of shop exclusive cigars for Deadwood Tobacco, a retailer based in South Dakota. In 2016, Drew Estate announced it was taking the brand national.
Fabien Ziegler of Drew Estate describes the new Deadwood offerings in this promotional video:
The 2019 IPCPR Trade Show opens June 29th, 2019, in Las Vegas, Nevada.