Alec Bradley Cigar Company has announced it is adding a fourth size to its Magic Toast line. The new size will be a 4 1/2 x 60 vitola known as “Chunk.”
Prior to the 2018 IPCPR Trade Show, Alec Bradley announced it was releasing a “mystery” cigar at the show. That cigar turned out to be the Alec Bradley Magic Toast. The cigar would debut in three sizes: Robusto, Toro, and Gordo.
As for the name, the story traces back to when Alan Rubin and his partner Ralph Montero were down in Honduras at a tobacco field in the late night/early morning hours. At dusk, with help from pickup truck headlights, he saw the new crop and knew it was something special. A bottle of scotch was grabbed from the truck and a toast was proposed. Alan’s business partners referred to the crop as magical. Alan stuck with the concept and later named the cigars featuring tobacco from that field Magic Toast.
The Alec Bradley Magic Toast is highlighted by the dark Honduran wrapper. As with many Alec Bradley cigars, the Magic Toast utilizes two binders – one from Honduras and one from Nicaragua. The fillers used are also from Honduras and Nicaragua. Production is handled at the Raices Cubanas factory in Honduras. The 4 1/2 x 60 Magic Toast Chunk will be presented in 20-count boxes. Pricing is set at $9.25 per cigar before taxes. Plans are for the Magic Toast Chunk to arrive at retailers in November.
“Premium cigar enthusiasts really embraced the story of Magic Toast; after that, it was a must-try” said Director of Sales & Marketing, Jonathan Lipson. “The flavor profile is exquisite and the cigars are an unbelievable value. Adding a short 60 ring gauge cigar to the line will help expose more enthusiasts to Magic Toast and Alec Bradley as a whole.”
At a glance, here is a look at the Alec Bradley Magic Toast line:
Blend and Origin
Binder: Honduran, Nicaraguan
Filler: Honduran, Nicaraguan
Country of Origin: Honduras
Factory: Fabrica de Tabacos Raices Cubanas S. de R.L.
Robusto: 5 x 52
Toro: 6 x 52
Gordo: 6 x 60