This week the Meerapfel family has announced it is re-introducing its own cigar brand.

The Meerapfel family is best known for being tobacco brokers and in particular are known for brokering tobacco out of Cameroon, Africa. In addition, the Meerapfels work with Arturo Fuente Cigar Company on its international distribution outside of the U.S. While the Meerapfels have over 150 years of experience in the tobacco business, way back in the mid-1800s, the Meerapfels had their own cigar brand being distributed.

“It took 150 years to get around to it, I hope it will bring joy to many people”, stated Jeremiah Meerapfel, President of the Meerapfel Companies in a press release. “The cigars will pay tribute to each generation of my family, to the finest tobacco, blends and to tradition.”

In announcing the new Meerapfel Cigar band, Meerapfel also announced the appointment of Reinhard Pohorec as Vice President of Sales and Brand Experience. Based in Austria, Pohorec is an entrepreneur and has established an excellent reputation over the last decade in experience design with luxury brands and in five-star hospitality. Most recently he is best known for hosting the Light Em Up Lounge show.

“We are proud to welcome such a gentleman to our family and team,” says Jeremiah Meerapfel. “Mr Pohorec has become a confidant and friend over the past years. I have no doubt he possesses the notions and level of respect, hard work, dedication, and passion that is needed to integrate the MEERAPFEL teams. Meerapfel does not compromise on tradition and Reinhard will fit right in. Anyone that has the pleasure to work with Mr Pohorec will be dealing with the finest.”

Pohorec will lead the global sales of this unprecedented new endeavor and create the MEERAPFEL Cigar network and experience with a very select group of partners.

“I could not be more excited, proud and honored than to join the MEERAPFEL company; the family that has made such an outstanding contribution to the world of premium tobacco and the very best handmade cigars. I want to help perpetuate this legacy that has become so close to my heart,” says Reinhard Pohorec.

Jeremiah Meerapfel added, “MEERAPFEL Cigars have encompassed every element of Tradition and Luxury. Luxury to an unparalleled level of attention and detail that can be found in the Uber Luxury European brands such as the Bugatti’s, the Patek Philippe’s or the Hermes’s of the world. I am very excited to share this with you very soon. May the Uber-Tradition continue…”

Details on the specific cigars that Meerapfel will launch will come in the upcoming weeks.

Photo/Image Credits: The Meerapfel Companies