A few weeks ago, All Saints Cigars announced it would be raising prices across its portfolio. Today owner Micky Pegg informed Cigar Coop that the company has decided it will not implement a price increase for 2022.

Pegg told Cigar Coop that, while there are increased costs for doing business that his company has not been immune to, he has decided not to pass those costs to his customers. Instead he is looking at reprioritizing other areas of his company’s budget that will allow him to refrain from raising prices.