“We have hired on Fred Rewey. His official title is ‘Brand Strategist.’ He will manage the companies Communications through all social and digital media outlets. Fred Is well respected in the industry amongst retailers as well as the consumer base. He will work closely with our reps In-tandem,” said Illusione Cigars Founder Dion Giolito in a statement.
“I’m excited to be part of a team, brand, and company that I have a lot of respect for. Dion’s portfolio stands out among a seemingly crowded field but in reality, Illusione is ‘not industry standard’ for a reason – and it’s a good one. I look forward to helping show why that is so important to the cigar community,” added Fred Rewey.
Rewey sold Nomad Cigar Company to Ezra Zion Cigar Company in 2018. He never distanced himself totally from the cigar industry, staying active on social media since the sale. He also worked at Illusione’s booth at the 2019 IPCPR and 2021 PCA Trade Shows.