Luciano Cigars has announced it has named Mark Reddy its CEO (Chief Executive Officer) and has promoted Ed Treviño to Vice President of Sales.

The company says Mark’s appointment comes at a key juncture for Luciano Cigars as it is looking to solidify its market position. A linked in profile for Reddy also lists him as a partner in A.C.E. Prime Cigars, the name of Luciano Cigars before it reorganized and rebranded last year.

“Mark has been a crucial collaborator since our initial launch. His insightful advice and unwavering loyalty have been fundamental to our growth. As a brilliant leader, his strategic approach is already proving beneficial to our team. We’re thrilled to have him back with us,” commented Luciano Meirelles, President and co-founder of Luciano Cigars.

“I am immensely proud of joining Luciano Cigars team. Their achievement to this point is a testament to their collective efforts, from the agriculture and tobacco production teams that produce top-quality tobacco to our sales, marketing, and distribution teams that breathe life into our brands,” said Reddy. “Luciano Cigars’ success is due to our outstanding products but mainly our supportive clients, partners, and ardent advocates. Their unwavering support inspires us to strive for excellence.”

Meirelles will continue as company President, focusing on guiding the business, farming, and blending. Ed Treviño’s was promoted to the post of Vice President of Sales after previously being Luciano Cigars’ Director of Sales. He will continue to be responsible for growing Luciano Cigars’ client base while leading six in-house sales representatives and three brokers nationwide. In addition, the company says that the structure of the company will undergo a few changes.