ADVentura Cigars has officially announced the opening of its own dedicated factory, Tabacalera Mina del Rey. The factory (which translates to “King’s Mine” is located in Tamboril, Dominican Republic). This brings an exciting new chapter following a devastating blow ADVentura took a little over a year ago.
In September 2022, a massive fire took place at Tabacalera William Ventura. At the time, this facility handled the lion’s share of ADVentura’s production. The fire destroyed the facility and affected the momentum ADVentura Cigars had gained.
In the months following the fire, the company worked hard to soldier on. This wasn’t without mental, emotional, and financial challenges. One of the big challenges the company had to face was replenishment of orders. The company said that the day of the fire it had orders packed and wrapped for eight different countries.
“I was shocked… but not for one second, did I feel like that was the end of ADV,” said Marcel Knobel, co-founder of ADVentura, in a press release.
“I’m used to pressure, and being in a constant state of uncomfortable for the good of growth, but this was one of the hardest things I’ve been through,” added Henderson Ventura, Co-Founder of ADVentura Cigars.
Ventura and Knobel made the decision to forge on and made the bold move of opening Tabacalera Mina del Rey. From a production standpoint, ADVentura Cigars says the focus of the factory will be to produce its own cigars.
“We now have the opportunity and flexibility for more exclusives, small batch blends, and collaborations, with a team that is familiar with the signature ADV blends,” said Knobel.
Tabacalera Mina del Rey sees itself somewhat as a university. A goal of the new factory will be educating and training its staff to understand the behavior and nuances of tobacco. ADVentura says the new facility will also allow for building brand loyalty from the very beginning stages of the process.
The factory has an aging room that it says has the capacity to hold one million cigars. It also says it can handle aging cigars five and six months before releasing them. ADVentura Cigars claims this is double the typical amount of rest cigars get compared to some other factories.
Photo/Video Credits: ADVentura Cigars