Fratello Cigars has named Jennifer True its new Vice President of Marketing and Operations. While the move was officially made effective April 1, 2024, True was present at the Fratello booth at the 2024 PCA Trade Show held March 23-25.

Before joining Fratello Cigars, True served as Senior Director of Marketing at Altadis USA, where she worked on brand development and marketing strategy implementation for the company’s portfolio.

“We are thrilled to welcome Jennifer True to the Fratello Cigars family as our new Vice President of Marketing and Operations,” said Omar de Frias, Founder and CEO of Fratello Cigars, in a press release. “Her expertise in brand marketing management and business development, combined with her strategic vision and leadership capabilities, make her the ideal candidate to lead our marketing and operations efforts as we continue to expand our presence in the cigar industry.”

“I’m honored to join the Fratello Cigars team at this exciting chapter as we continue to engage enthusiasts with our unique take on premium cigar brand experiences,” added True.