The 2024 Premium Cigar Association (PCA) Trade Show saw Ashton showcase the revamped version of its La Aroma de Cuba Noblesse. Ashton is known for three brands: Ashton, San Cristobal, and La Aroma de Cuba. Over the past few years, much attention has been paid to the La Aroma de Cuba brand. During this time, La Aroma de Cuba has been expanded and revamped. This year, it was time for the most premium offering under La Aroma de Cuba, the Noblesse, to get a makeover.
Ashton has been emphasizing color when it comes to revamping La Aroma de Cuba, and for the Noblesse it is getting new lavender-colored packaging. However, it’s not just new packaging that is coming to the Noblesse; it’s an all-new blend. The new Noblesse features a San Andres Mexican wrapper over a Nicaraguan binder and fillers. It is still produced at the My Father Cigars factory in Estelí, Nicaragua. The new Noblesse is being offered in four sizes, each presented in 24-count boxes. The cigar comes in at a price point between $19.00 and $19.75.
Product Reports
Photo Credits: Cigar Coop, except where otherwise specified
