Gurkha has announced it is changing the Gurkha Heritage and Gurkha Heritage Maduro to 15-count boxes. Previously, both blends were offered in 25-count boxes.
“Same great blends, same wonderful packaging, just a few cigars less inside the box,” says Juan Lopez, Vice President of Sales at Gurkha Cigar Group. “The cigar market has shifted from larger counts in years past and our company has decided to evolve with the change.”
“What’s more affordable for retailers becomes more affordable for consumers,” commented Jim Colucci, President of Gurkha Cigar Group. “It also creates a bit more space to carry this and other lines in the limited shelf space of humidors. Gurkha’s portfolio has continued to expand and we have to create ways to make our line available for all consumers that know and love the brands. Rather than send a favored line to the chopping block, we decided to evolve with the times and make it easier for retailers to continue to carry.”
The new 15-count boxes are shipping this week. The Heritage and Heritage Maduro are available in Robusto and Toro sizes. The price of the Robustos is $9.50 and the Toros are$10.50 per cigar.
Photo Credit: Gurkha Cigar Group
