Cigar Coop 2024 Audience Readership

Today, we present the 2024 Company Performance by Audience Readership for Cigar Coop. This is a straightforward metric: How do cigar companies rate in terms of readership on Cigar Coop The Magazine (the brand name for the Cigar Coop website)? This year, we rank the 25 “most-read” companies on Cigar Coop for 2024.

This is an essential data-gathering exercise for Cigar Coop. It shows what companies our readers are most interested in and what type of coverage they seek.

To determine this, we ran a report on the 500 most-read articles on Cigar Coop. These articles are not 2024-specific but are the 500 most-read articles regardless of publication year. Articles considered included news, reviews, feature stories, podcast articles, and events. Articles that were not specific to a company were removed from the dataset. Then, each article was sorted by company and counted up. This data set also included the Smoking Syndicate’s, Let’s Get Pairing, and El Oso Fumar content published on Cigar Coop.

The total page views related to a specific company were tabulated. Once the tabulations were completed, the results were sorted by which company had the most page views.

For this exercise, we considered only the top 25 companies ranked on page views.

NOTE: This reflects articles and does not include banner advertising.

Cigar Coop 2024 Audience Readership

2024 Rank Company 2023 Rank 2022 Rank 2021 Rank
1 STG 1 1 1
2 Drew Estate 2 2 2
3 Rocky Patel Premium Cigars 4 5 5
4 Tabacalera USA 3 3 3
5 Arturo Fuente 6 6 8
6 Davidoff 5 4 4
7 Tatuaje 7 8 7
8 My Father 14 12 27
9 Dunbarton Tobacco & Trust 8 10 10
10 Oliva 17 19 50
11 Espinosa 13 17 26
12 Gurkha 10 18 29
13 Perdomo 9 9 13
14 La Flor Dominicana 42 28 21
15 Padron 11 14 24
16 JC Newman 12 13 12
17 EP Carrillo 30 27 25
18 Boutique Blends (Aging Room) 24 36 57
19 Micallef Cigars 33 37 11
20 Plasencia 15 22 36
21 Selected Tobacco 37 32 28
22 Aganorsa Leaf 43 40 41
23 All Saints Cigars 55 66 60
24 La Aurora 27 24 33
25 Quesada 21 25 72

STG – Includes General and Forged

General Findings

  1. A total of 83 companies had Top 500 cigar articles read in 2024.
  2. The Top Ten consists of nine companies that have been in business for ten years or more. The exception is Dunbarton Tobacco & Trust, which falls just short.
  3. The“Big Four” (Drew Estate, General, Davidoff, and Altadis) occupied the top four of the top six spots. Of the Top 500, a total of 30.3% of overall traffic came from these companies (down from 38.1%).
  4. If you include Rocky Patel Premium Cigars and Arturo Fuente, which were also in the top six, that number rockets to 42%. If you look at the Top Ten, it’s 54.1%, and if you look at the Top 25, it’s 77.8%.
  5. While Micallef and All Saints split their combined sales teams, both companies benefitted from increased traffic – particularly in the first quarter of 2024.
  6. In three years, Oliva improved its ranking from #50 to #10. As a brand, we realized that we weren’t adequately covering Oliva, so we made a concerted effort to do better—especially considering the company’s size. We also noticed that much of the online media was overlooking Oliva, particularly during PCA. Although Oliva has released few new products, it has now received its fair share of attention.
  7. We stopped covering the TAA in 2024, and the numbers indicate it was a good decision. Only 0.8% of traffic came from coverage from previous years.
  8. We also significantly reduced our single-store release coverage, and it showed. Only 0.4% of the traffic came from coverage of these cigars.