Renovations will begin on the Davidoff of Geneva since 1911 flagship store located at 515 Madison Avenue, NY, this month. The store is expected to re-open in the spring.
The boutique on Madison Avenue has been open since 1987 and is located in the east section of Midtown Manhattan. Plans are for the new Davidoff of Geneva since 1911 Madison Boutique to occupy 3,200 square feet. There will also be a large walk-in humidor, a showroom for accessories, and two lounges. The lounges are being re-designed to reflect the “Davidoff of Geneva since 1911” global standards. The lounges will be furnished with lounge seats, multiple TVs for entertainment, and 75 private lockers.
In a press release, Lana Fraser, Head of Retail, comments: “We are thrilled to bring our Davidoff of Geneva Madison boutique in Manhattan to new splendor, enhancing it into an unparalleled destination for cigar aficionados. This renovation reflects our unwavering commitment to offering the ultimate cigar enjoyment experience, blending modern elegance with the warmth and comfort our customers value. We look forward to welcoming our loyal patrons and new guests to this elevated space, where they can indulge in the finest cigars and exceptional hospitality.”
Davidoff also has other New York retail locations on 6th Avenue, and Brookfield Place in the Financial District.
Photo Credit: Davidoff of Geneva
