The XXV (25th) edition of Festival del Habano opened on February 24, 2025, in Havana, Cuba. As in the past, the Festival consists of a trade fair, interactive activities, seminars, factory tours, and gala events. The Festival runs from February 24-28.
The gala events are usually the highlight of the festival. The final night features the annual charity auction. As in the past, three nights are each devoted to a different featured brand.
- February 24: Romeo y Julieta (150th Anniversary)
- February 26: H. Upmann
- February 28: Cohiba Behike (15th Anniversary)
The Trade Fair opens the festival and features 61 companies from ten countries. As in the past, there will be factory and farm visits, including the opportunity to craft your own Habanos cigar.
There are also other interactive activities. Habanos Moments will take place at different La Casa del Habano locations in Havana and will feature pairings and tastings. In addition, there will be the Habanos World Challenge knowledge contest and a Gran Toreador (rolling contest).
There are two featured seminars:
- 35th Anniversary of the La Casa del Habano Franchise Network
- Evolution of Cohiba Behike.
Those who acquire a humidor on the night of the charity auction will get access to the Habanos Private Selection program. This includes three intriguing opportunities. First is priority access to a selection of some of the most prestigious vitolas in the Habanos portfolio, including all Cohiba lines, the most iconic vitolas from Trinidad, and all references from Montecristo 1935, Romeo y Julieta Línea de Oro and Partagás Línea Maestra, as well as Specialities, exclusive and limited.
Second are customization offerings—including cigar bands, seals, and cases—where customers can print their personal style and create a unique collection crafted with meticulous attention to detail.
Third, there is the opportunity to personalize a high-end humidor with a capacity for up to 300 Habanos, choosing from a selection of fine woods and premium finishes and enjoying a series of exclusive experiences.
