Last year, Davidoff launched a new brand known as Back2Back. It’s a brand that had a contemporary feel featuring artwork from Fernando Romero and Mike Baca, two graffiti artists known as the UR New York team. The duo has worked with Davidoff in the past on the Zino brand providing both artwork and serving as […]
Going into 2018, there were two themes that were surrounding Oettinger Davidoff, the overall arching parent company for all of the Davidoff brands. First up, there were a series of several management changes throughout the company including a new CEO in Beat Hauenstein. These changes coincided with two very important milestones going on in Davidoff. […]
At the 2018 IPCPR Trade Show, Davidoff of Geneva launched a new brand called Back2Back. While the brand may be new, the blends are ones that might be familiar to cigar enthusiasts. Back2Back is the reincarnation of the Room 101 Big Payback line. When Matt Booth departed, he took the Room 101 brand names with […]
