Serino Cigar Company has announced it has entered the premium cigar market segment. The company has announced it is releasing four blends under its Serino Royale line. The company will be partnering with a familiar name in the cigar industry, Omar Gonzalez Aleman of La Corona Cigars S.A. to produce the cigars. Plans are to officially launch Serino Royale at the 2016 IPCPR Trade Show this July in Las Vegas.

Serino is run by Tony Serino, who serves as President of APS Distributors and Serino Cigar Company. The launch of Serino Royale is a culmination of a 20 year effort. Originally Serino and his team were involved with importing and selling “daily smoke” bundles cigars. By learning and building relationships, he soon was involved with producing premium boxed cigars.

Now Serino is taking the next step – building what they describe as a super premium cigar line, and that led to the partnership with Gonzalez. In a press release, the company explained why they selected Gonzalez, “To justify the investment and production of a super premium blend requires a partner that not only has the blending talent but also total control of the production from sowing the seeds to banding and boxing the blends. We have finally found that partner which offers us vertical integration.”

Gonzalez established himself in Cuba where he became the head director of the La Corona Factory in Havana. This factory manufactures brands such as Romeo y Julieta, Hoyo de Monterrey, Cuaba, Por Larranga, Saint Luis Rey, San Cristobal de Habana and some Montecristos. More recently Gonzalez has established his own factory, La Corona SA in Esteli, Nicaragua. He has been involved with such brands as HR, Soneros, and Cubanacan.

There will be four blends introduced under the Serino Royale line . Each of the four blends are packaged in 20 count boxes color coordinated for the blend.

Serino Royale Connecticut

Serino Royale Connecticut is described a mild to medium-bodied smoke geared for either novice or experienced cigar enthusiasts. The flavor profile is described as having notes of cedar, pecan, pepper, and a touch of oak. The cigar is said to be a favorite of Serino and Gonzalez because it is unique compared to other Connecticut cigars.

Wrapper: Ecuadorian Conenecticut
Binder: Jalapa, Nicaragua
Filler: Jalapa, Nicaragua; Esteli, Nicaragua
Country of Origin: Nicaragua (La Corona SA)

Churchill: 7 x 50
Toro: 6 x 52
Gordo: 6 x 60
Torpedo: 6 1/8 x 52

Serino Royale Medio

The Medio is Serino Royale’s medium-bodied, yet full-flavored cigar. The cigar is highlighted by its Ecuadorian Habano Claro wrapper from Habano 2000 seed and its use of vintage tobaccos aged five years. The flavor profile is described as having notes of pecan, honeysuckle, and hits of oak.

Wrapper: Ecuadorian Habano Claro (Habano 2000 seed)
Binder: Not Disclosed
Filler: Esteli, Nicaragua; Jalapa, Nicargua (Aged Five Years)
Country of Origin: Nicaragua (La Corona SA)

Toro: 6 x 52
Robusto Gordo: 5 ½ x 60
Belicoso: 5 1/2 x 60
Petite Sublime: 5 3/4 x 54

Serino Royale Maduro

The Serino Royale Maduro is described as having a Cuban tasting blend to it. The cigar is described as being a medium to full-bodied cigar that brings the flavor and aroma of the blends of the past. The cigar features an Ecuadorian Habano Oscuro wrapper from Habano 2000 seed. It’s flavor profile delivers notes of pepper, cocoa, and black cherry.

Wrapper: Ecuadorian Habano Oscuro (Habano 2000 seed)
Binder: Nicaraguan
Filler: Nicaraguan
Country of Origin: Nicaragua (La Corona SA)

Toro: 6 x 52
Robusto Gordo: 5 ½ x 60
Belicoso: 5 1/2 x 60
Petite Sublime: 5 3/4 x 54

Serino Royale Maduro XX

The Maduro XX is Serino Royale’s full-bodied cigar that is described as having a complex “rich and bold” blend geared for the “serious smoker”. It is highlighted by an Ecuadorian Habano Oscuro wrapper from Habano 2000 seed. The flavor profile is described as having hints of nuts, earth, coffee, and subtle notes of leather.

Wrapper: Ecuadorian Habano Oscuro (Habano 2000 seed)
Binder: Not Disclosed
Filler: Esteli, Nicaragua; Jalapa, Nicargua (Aged Five Years)
Country of Origin: Nicaragua (La Corona SA)

Sublime 6 1/4 x 54
Toro: 6 x 52
Belicoso: 5 1/4 x 52
Robusto: 5 1/8 x 48

Photo and Image Credits: Serino Cigar Company