The following press release was pulled from PR Newswire. With press releases, I will always give some thoughts and put the content of the press release on this web-site as it was written.
Thoughts: what a great move for Torano. This comes about a year after they gained control of their own distribution back in-house. Torano has done a great job since this has happened. It should be a win/win for both parties. We will watch this closer throughout the year.
Press Release Text
MIAMI, May 26, 2011 /PRNewswire/ — The Graycliff Cigar Company and the Torano Family Cigar Company are proud to announce that Graycliff has officially appointed the Torano Family Cigar Company as its exclusive distributor in the U.S.A. as of June 1, 2011.
“After many years of doing our own distribution, we decided that it was best if we partnered with Torano to handle that part of our business, so we could focus on the production side,” said Paolo Garzaroli, President of the Graycliff Cigar Company. “We chose Torano for the similarity in our family values and because our respective cigar brands will complement each other very well.”.
“We are excited about this partnership between Torano Family Cigar Co. and Graycliff Cigar Company. Graycliff is a super-premium brand and we are honored to be given the responsibility to grow its distribution nationwide. This union of two very passionate tobacco families will only enhance both of our positions in the cigar industry,” said Charlie Torano, President of Torano Family Cigar Company.
After taking back their own distribution in August 2010, the Torano Family Cigar company underwent several changes, to include a successful rebranding effort, new ad campaign, several key hires and the introduction of three new brands. Graycliff Cigar Company saw this as the perfect partners for the two companies to grow their brands in the premium cigar market.
The Graycliff Cigar Company was founded by the Garzaroli Family when Enrico Garzaroli fell in love with cigars but was unable to find that “perfect” cigar to complement what Graycliff Hotel and Restaurant has always been known for: excellent cuisine, fine wines and luxurious accommodations. The Company began production in January 1997 in Nassau, The Bahamas. What then began as a single roller in the restaurant entrance way has now expanded to an award winning boutique Cigar Company with 16 master rollers, each an expert in their various format.
A leader in the cigar industry, Torano Family Cigar Company is a four generation company currently based in Miami, FL. It enjoys a rich heritage and history in tobacco growing and manufacturing.
Become a fan on Facebook at www.facebook.com/GraycliffCigarCompany and follow them on Twitter @GraycliffCigars.
For more information on the Torano Family Cigar Company, contact 1-800-7-CIGARS: http://www.torano.com/. Please also follow Torano on Facebook: Torano A family Cigar Company or on Twitter: @TORANOFAMCIGARS.
Disclaimer: This press release was published on PR Newswire. It was not sent to Cigar Coop as an exclusive here.