Last week came word of the hiring of Sean Williams as the Brand Ambassador for one of General Cigar Company’s most prestigious brands, Cohiba. The news came as a big surprise to many in the cigar industry, but to this author, it’s clear it’s part of a bigger story at General – one of change. It is a change that continues to evolve, but […]
In January 2017, General Cigar Company added two new blends under its Toraño Vault line. The Vault line has been one of the focus lines under the Toraño ever since General acquired the brands of Toraño Family Cigars back in 2014. It was in 2011 when the Toraño Vault line made its debut under the moniker “Blends from the Vault”. […]
Torano has released two new additions into its Torano Vault line. The company has added the Torano Vault E-021 (also called Torano Blue) and the Torano Vault W-009 (also called Torano Yellow). Both cigars are currently en-route to retailers. These two new additions bring the total number of offerings in the Vault line to six. Torano Vault was a line […]
Jack is back – to stay. Jack Torano, who rejoined the Torano Cigar brand earlier this year as a consultant will be now officially joining the General Cigar team as Brand Ambassador beginning January 1st, 2017. It was in 2011 when Torano joined his cousins Carlos and Charlie Torano in the cigar business as Marketing Manager at Torano Family […]
The Torano Vault TM-027 is one of four new blends rolled out by General Cigar Company under Torano Cigars’ Vault line. These blends represent the first new Torano blends developed by General Cigar since it acquired the brands of Torano Family Cigars back in 2014. It was in 2011 when the Torano Vault line made its debut under […]
Recently the Torano Cigars brand under General Cigar Company has rolled out four new blends under the Torano Vault. These blends are significant because they are the first new Torano blends developed by General Cigar since it acquired the brands of Torano Family Cigars back in 2014. The Torano Vault line made its debut back in 2011 under […]
While it was released prior to the 2016 IPCPR Trade Show, the all-new Torano Vault line was showcased by General Cigar Company at the 2016 IPCPR Trade Show. Torano Vault was a line launched by Torano Family Cigars in 2011 under the “Blends from the Vault” moniker. The story behind this line actually dates back to 1982 when […]
At the 2016 IPCPR Trade Show, General Cigar Company launched a new installment into the Torano Cigars’ Exodus line. This one is simply called the Torano Exodus. Exodus is a line that commemorates the Exodus of cigar families from Cuba and their impact on the cigar industry after the nationalization of all tobacco farms and cigar factories by […]
Wasn’t this supposed to be the year where product was just going to come out of the woodwork? While General was right at the top of the amount of new releases, there actually seemed to be a little less than in previous years. The booth seemed to be slightly smaller as well – continuing a […]
Jack is back. When General Cigar Company acquired the brands of Torano Family Cigars back in 2014, there is one thing that didn’t come along with that transaction and that was a Torano – until now. Jack Torano, who previously worked in his family’s business as the Marketing Manager of Torano Family Cigars is returning to his roots. Torano confirmed […]
