NEW YORK, NY (April 11, 2012)Tobacconist to the World
since 1930, Nat Sherman is pleased to announce that every member of the
retail sales team at its flagship Townhouse store in Midtown is now a
Certified Retail Tobacconist by Tobacconist University. The Nat Sherman
Townhouse is the first store in the United States to have an entire
sales team certified by the leading tobacco authority for consumers and
professionals alike.
want to provide the finest experience to every customer that walks
through the doors of the Nat Sherman Townhouse,” said Michael Herklots,
Executive Director of Retail and Brand Development at Nat Sherman. “As a
company we are dedicated to elevating the retail experience both within
our own store as well as leading by example for our fellow premium
tobacconists around the country.  We couldn’t be more proud of our team
for their hard work in making this happen.”
by Tobacconist University requires months of intense studying and a
deep passion for tobacco. All nine members of Nat Sherman’s retail sales
staff completed a minimum of 500 hours as a working retail tobacconist
to be eligible to take the Certified Retail Tobacconist exam. The one
hour test consists of 100 questions on all aspects of the tobacco
industry including cigar tobacco growing regions, seeds and plants,
rolling, aging, packaging and more.
University is currently the only accreditation organization within the
tobacco industry to provide educational resources for consumers and
professional tobacconists. The university aims at building and
projecting the credibility of the luxury tobacco industry in order to
improve the customer experience.
About Nat Sherman Tobacconist to the World since 1930, Nat Sherman offers
an iconic collection of premium tobacco products, from flavorful
hand-rolled cigars to all natural tobacco cigarettes. Nat Sherman maintains
a tradition of passion and creativity by offering unique blends of the world’s finest tobaccos. Owned and operated by the third generation of the Sherman family, Nat Sherman is committed to authenticity, quality and customer service. TThe universe of Nat Sherman comes to life in the company’s Flagship Townhouse store on 42nd Street just off 5th Avenue in Manhattan.
CONTACT: Clara Kroher / Peter La Rosa
Evins Communications Ltd.
(212) 377-3589 / (212) 377-3596 /

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